#Swiggy ऑर्डर करणे महागणार #Swiggy #Instamart #FoodTech #GroceryDelivery #QuickCommerce
Swiggy to increase Instamart delivery charges?
Swiggy likely to increase delivery charge on Instamart orders : वाढत्या महागाईत भरघोस डिस्काउंट देणाऱ्या ई कॉमर्स आणि क्विक कॉमर्स सारख्या कंपन्या झपाट्याने वाढत आहेत. Food tech and grocery delivery major Swiggy (स्विगी) इंस्टामार्टद्वारे, मोठ्या संख्येने ग्राहक किराणा सामान, खाद्यपदार्थ किंवा इतर घरगुती वस्तू ऑर्डर करतात. मात्र, आता स्विगी ग्राहकांना पहिला झटका देणार आहे.
Swiggy plans to increase delivery fees for Instamart orders as part of its strategy to boost revenue. : स्विगी आपल्या इंस्टामार्ट प्लॅटफॉर्मचे वितरण शुल्क वाढवण्यावर लक्ष केंद्रित करत आहे. ३ डिसेंबर रोजी कंपनीचे मुख्य वित्तीय अधिकारी (CFO) राहुल बोथरा यांनी ही माहिती दिली. स्विगीने आपल्या इन्स्टामार्ट युनिटचा नफा वाढवण्यासाठी हा निर्णय घेतला आहे.
Chief Financial Officer (CFO) राहुल बोथरा म्हणाले की, जर आपण कंपनीच्या एकूण फी कंस्ट्रक्शन मॉडेलवर नजर टाकली तर, स्विगीच्या सबस्क्रिप्शन प्रोग्राम आणि वापरकर्त्यांकडून गोळा केलेल्या फीवर सबसिडी म्हणून एक निश्चित रक्कम लागू केली जाते. वेळेनुसार डिलिव्हरी शुल्क वाढण्याची गरज असते. या कारणास्तव स्विगीने इन्स्टामार्टचे वितरण शुल्क वाढवण्याची योजना आखली आहे.
कंपनी भविष्यात आपल्या इन्स्टामार्टचे दर किंवा कमिशन सध्याच्या १५ टक्क्यांवरून २०-२२ टक्क्यांपर्यंत वाढवणार आहे. मात्र, हे बदललेले शुल्क कधीपासून लागू केले जाईल याची माहिती राहुल बोथरा यांनी दिली नाही.
स्विगी एप्रिल २०२३ मध्ये फूड डिलिव्हरीसाठी प्रति ऑर्डर २ रुपये आकारत होती. जी आता दीड वर्षात (सुमारे १८ महिन्यांत) प्रति ऑर्डर १० रुपये झाली आहे, म्हणजेच पूर्वीपेक्षा ५ पट शुल्कवाढ झाली आहे. कंपनीने काही महिन्यांपूर्वी खाद्यपदार्थ वितरणावरील शुल्कात आणखी वाढ केली होती.
Food tech and grocery delivery major Swiggy is looking at ways to increase the delivery fee charged to customers who place orders on Instamart, the company's quick commerce arm, to improve the unit’s profit profile, chief financial officer (CFO) Rahul Bothra told analysts on December 3.
Bothra was addressing queries around how the company plans to improve its take rates, or commissions, from around 15 percent currently to 20-22 percent in the future, from the Instamart business. Bothra added that monetisation by running ads on the platform is another way margins will improve over time for Instamart.
Swiggy Instamart is a quick-commerce grocery delivery service launched by Swiggy, one of India's leading food delivery platforms. Instamart aims to provide customers with a convenient way to order groceries and everyday essentials online and have them delivered to their doorstep in a short time, typically within 30 to 45 minutes.
Key Features of Swiggy Instamart
Wide Range of Products:
- Instamart offers a variety of products, including groceries, snacks, beverages, personal care items, household essentials, and more. The platform aims to cater to the everyday needs of consumers.
Quick Delivery:
- One of the main selling points of Instamart is its promise of fast delivery. The service is designed to fulfill orders quickly, often within 30 minutes, leveraging a network of local warehouses and delivery personnel.
User -Friendly App:
- Swiggy Instamart is integrated into the Swiggy app, making it easy for users to switch between food delivery and grocery shopping. The app provides a seamless shopping experience with features like easy navigation, search options, and personalized recommendations.
Promotions and Discounts:
- Swiggy often runs promotions, discounts, and offers for Instamart users, making it an attractive option for customers looking to save on their grocery bills.
Availability:
- Instamart is available in several cities across India, and Swiggy continues to expand its reach to more locations. The service is particularly popular in urban areas where consumers seek convenience.
Partnerships:
- Swiggy has partnered with various brands and suppliers to ensure a diverse range of products is available on Instamart. This includes both local and national brands.
Sustainability Initiatives:
- Swiggy has also been focusing on sustainability, including initiatives to reduce plastic usage and promote eco-friendly packaging options.
Conclusion
Swiggy Instamart represents a growing trend in the quick-commerce sector, where consumers increasingly prefer the convenience of online shopping for everyday essentials. By leveraging its existing infrastructure and delivery network, Swiggy aims to compete with other players in the grocery delivery market, such as Zomato's Zomato Market, BigBasket, and others. As the demand for quick and convenient grocery delivery continues to rise, services like Instamart are likely to play a significant role in shaping the future of retail in India.
